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WELCOME TO OUR AFFILATE PROGRAM
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The inpiration Behing the Brand
Our Affiliate Program
Hello, I am Claudia Campos, a formulator, coach, and passionate soul who believes beauty should empower, inspire self-love, and deepen our connection to ourselves and the world around us.
I grew up in Mexico, surrounded by rituals, flowers, and tradition. The sensory experience of beauty has always been essential to me, tied closely to nature and the ways we cared for ourselves. In my home, we turned to nature’s remedies for health, healing, and beauty. That connection stayed with me. I believe in beauty that works, that feels good on the skin, and that honors the body as part of the natural world.
Later, my work as a life coach shifted my perspective on beauty. Working with women from different backgrounds, I saw how many of us shared stories, struggles, and limiting beliefs that quietly held us back. Listening to the voices of women, and to what lived between their words, I understood that beauty standards affect far more than how we feel in front of a mirror. They shape what we believe is possible for us, what we allow ourselves to dream, and how freely we move through the world.
Motherhood helped me connect the dots. I had included natural remedies to care for my skin throughout my life, from Neroli water, known in Mexico as Agua de Azahar, to avocado masks to hydrate and soften the skin. But it was during that time that I began reading labels more closely and questioning what I was putting on my body. Curiosity turned into commitment. Having struggled with acne for most of my life, I wanted what felt missing: clean skincare that could nourish the skin without feeling heavy or clogging pores.
Nature for me is the only way. After years of study, one diploma, and three certifications in skincare formulation, FLOREA A.M. Beauty Concentrate Serum and ETEREA Retinol Alternative Óleo-Complex were created, two rituals designed to support the skin’s natural rhythm and honor its changing needs.
Carrying the memory of ancestral care paired with modern science, Hueliá Botanicals exists to restore beauty to what it was always meant to be: a slow ritual and an experience of connection and nourishment.