Our Founding Story
Hello, I am Claudia Campos, a formulator, coach, and passionate soul who believes beauty should empower, inspire self-love, and deepen our connection to ourselves and the world around us.
Hueliá is not here to fix your skin, because it’s not broken. It’s here to help you care for it with less noise and more intention.
I'm Claudia Campos, founder of Hueliá Botanicals. I’m 42, and honestly, I thought breakouts were something I had left behind in my twenties. But between postpartum shifts and now perimenopause in full force, my skin became unpredictable. Nothing worked. Or worse, everything worked against me.
I created Hueliá for women who know that feeling. Women who still break out, who feel both oily and dry, or who are simply looking for skincare that delivers without overwhelming. When I couldn’t find clean, clinically backed formulas that respected complex skin, I decided to create them.
At Hueliá, every formula is created with intention. Unlike most brands, we don’t focus on key ingredients. We focus on smart formulas. Each product is designed with a synergy of botanicals and bioavailable ingredients in their highest concentration to provide the results of multiple products in one. The result is simplified skincare that doesn’t compromise. Fewer steps, deeper results, and a texture that feels like care.
At Hueliá, we offer more than results. We strive to offer a luxurious experience of beauty. Through our products, we invite you to connect with nature and with the presence of your own power.
Every detail reflects that belief. FLOREA and ETEREA are botanically rich, clinically tested, and designed to support your skin’s natural rhythm. No heaviness. No excess. Just skincare that feels like it’s on your side.
Welcome to Hueliá.
Claudia Campos
Founder, Hueliá Botanicals
Our Approach to Sustainability
We believe sustainability is built through small, thoughtful choices, the kind you make every day. While we recognize there is no single solution or perfect path, we choose to move forward with care, knowing that real impact comes from consistent action, not flawless execution. At Hueliá, we do not claim to be perfectly sustainable. But we are committed to making better choices in every step, from ingredients and packaging to production and partnerships. We believe progress matters more than perfection, and that every conscious decision, even if imperfect, adds up to something meaningful over time.
Sustainability is not a finish line. It is a practice.
OUR CONSCIOUS APPROACH
What We Are Doing Differently
Multi-Tasking Products
We advocate for simplicity by offering multi-tasking products that minimize clutter and contribute to less waste generation.
Cold Manufacturing
Our cold process formulas, preserve the potency of our delicate ingredients while minimizing energy consumption used for heating and rapid cooling, resulting in lower carbon emissions.
Glass Primary Packaging
We prioritize the use of glass as our primary packaging because it can be repurposed or recycled indefinitely, ensuring a circular lifecycle.
Our Sensorial Reusable Packaging
You will receive your product in a reusable pouch designed by an award-winning sustainable packaging designer. This pouch is crafted from vegan felt made from fast-growing renewable resources and sustainably procured.
Your pouch is conveniently machine-washable at 30 °C. When washing, ensure you use similar colors, opt for the wool cycle, and use a mild detergent. Please avoid letting the products spin and, instead, spread them out for drying.
Remember not to bleach the pouch and refrain from attempting to remove stains with aggressive chemicals; mild detergents are recommended for optimal care.