Meet the Founder
Hello! I’m Claudia Campos, a formulator, coach, and passionate soul who believes in empowering and authentic beauty that serves as a catalyst for self-love and connection.
I am here to make a difference for you. At the core of my company lies love, a passion for quality, and a commitment to beauty outside beauty standards. I firmly believe that you were not created to fit a mold. On the contrary, you came into this world to express your unique beauty and shine with your own light.
My journey in clean beauty began when I became a mom and started reading labels and educating myself about ingredients. Having struggled with acne for most
of my life, finding clean products that nourished my aging skin without causing breakouts was a challenge.
Drawing inspiration from nature, I embarked on crafting the perfect formulas that provide nourishment and meticulous care without clogging pores. After seven years, one diploma, and three certifications in skincare formulation, ETEREA Retinol Alternative Óleo-Complex and FLOREA A.M. Beauty Concentrate were brought to life.
These formulas have undergone not only clinical, dermatological, and lab testing but have also been tested by friends, family, and volunteers to ensure a wonderful product and a beautiful experience.
Our Formulas
We prioritize the power of nature for skin nourishment, using natural and natural-derived ingredients to maintain a resilient complexion. Our formulations blend these ingredients with carefully crafted stable vitamins, ensuring optimal results and preserving potency over time. With a commitment to effective and reliable skincare, we deliver products that prioritize the integrity and well-being of your skin.
Our Impact
Sustainability
At Hueliá Botanicals, we believe that the beauty industry has the power to create positive change. We are dedicated to making a difference, both socially and environmentally. Sustainability is not just a buzzword for us —it is the foundation of our brand and purpose. We embrace clean beauty as a lifestyle, prioritizing what’s truly beneficial for your skin and overall well-being, while also caring for our planet.
We firmly believe that a luxurious beauty experience can coexist with sustainability, and every decision we make reflects this commitment. Here are some of the steps we are taking to minimize our environmental impact and provide you with an exceptional beauty experience.
Commitment to Beauty Outside the Standards.
We envision a world where beauty is celebrated in all its diverse forms, embracing imperfections and challenging imposed “beauty standards.” At Hueliá Botanicals, we are dedicated to revolutionizing your beauty experience. We believe that beauty should be joyful, uplifting, and inspiring. We choose our words carefully, avoiding any language that perpetuates negative beliefs or suggests the need for fixing or perfection.
We are here to embrace, celebrate, and empower!